A strategic framework toward product innovation using design thinking method
Innovation is now seen as the key to sustainable competitive advantage, and understood as a process that can be managed and controlled. Design thinking was identified as an effective approach that could help create such solutions, and contribute to product innovation process. The purpose of this research is to investigate barriers and contributors of using design thinking by different types of companies, and identify an effective strategy for embedding design thinking into innovation process. Using a framework combined with three design thinking training workshops, in-depth interview, and thematic analysis, as a lens to examine and address the above questions. It was indicated that the effective strategy of embedding design thinking includes: 1) clarifying the real bottlenecks to innovation and 2) establishing an opened product innovation culture.
A service innovation method by integrating SEE and CMMI-SVC for start-up firms.
Should continually be innovated to improve customer satisfaction. This study reviews the literature from 1995 to 2014 in the field of service innovation, service experience and engineering, and maturity model. Result show that the existing service innovation framework lacks focus on quality process improvement, particularly for start-up firms. We propose a framework that combines the Service Experience Engineering method and Capability Maturity Model of Integration for Service to develop a new innovative service and improve service process for start-up firms.
Should continually be innovated to improve customer satisfaction. This study reviews the literature from 1995 to 2014 in the field of service innovation, service experience and engineering, and maturity model. Result show that the existing service innovation framework lacks focus on quality process improvement, particularly for start-up firms. We propose a framework that combines the Service Experience Engineering method and Capability Maturity Model of Integration for Service to develop a new innovative service and improve service process for start-up firms.
Halal Acceptance of Non-Muslim Consumers in Three Asian Countries Towards Halal Food
The halal concept on food is creating assessment beyond religiosity broaden with universal value. With the raising number of Muslim in the world as well as concern on safety and health, halal food business has huge potential. Non-Muslim countries have been showing their interest to turn to this halal trend, such as Japan, Singapore, and Philippines. This research explores about Non-Muslim market preferences towards halal food on Non-Muslim country in Asia. The purpose of this research is to evaluate whether the constructed model encompasses of trust and awareness effect the halal acceptance and lead to halal food purchase intention
The halal concept on food is creating assessment beyond religiosity broaden with universal value. With the raising number of Muslim in the world as well as concern on safety and health, halal food business has huge potential. Non-Muslim countries have been showing their interest to turn to this halal trend, such as Japan, Singapore, and Philippines. This research explores about Non-Muslim market preferences towards halal food on Non-Muslim country in Asia. The purpose of this research is to evaluate whether the constructed model encompasses of trust and awareness effect the halal acceptance and lead to halal food purchase intention
Factors Influencing Purchase Intention of Asian Population toward Natural Cosmetics: Comparison of Indonesian and Han Chinese
Asia has one of the fastest growing markets for natural and organic cosmetics driven by rising consumer awareness, changing lifestyles, increasing disposable income, and rising health and environmental concerns. Despite the increasing sales trend of natural cosmetics intrigued researchers' interests, prior research on consumer purchasing behavior with regard to natural cosmetics in Asian population is lacking. Without an in-depth understanding of consumer behavior for this product category, it is difficult to create and implement effective marketing strategies to keep sustainable growth in this region. Therefore, this study aims to examine the Asian consumer's decision-making process for natural cosmetics based on the extended Theory of Planned Behavior (TPB) involving antecedent factors: customer value, familiarity, and media influence.
Asia has one of the fastest growing markets for natural and organic cosmetics driven by rising consumer awareness, changing lifestyles, increasing disposable income, and rising health and environmental concerns. Despite the increasing sales trend of natural cosmetics intrigued researchers' interests, prior research on consumer purchasing behavior with regard to natural cosmetics in Asian population is lacking. Without an in-depth understanding of consumer behavior for this product category, it is difficult to create and implement effective marketing strategies to keep sustainable growth in this region. Therefore, this study aims to examine the Asian consumer's decision-making process for natural cosmetics based on the extended Theory of Planned Behavior (TPB) involving antecedent factors: customer value, familiarity, and media influence.